Our label was founded in 2007 by designer and entrepreneur Floris Schoonderbeek. With Floris as art director our team has been developing inventive products throughout the years in collaboration with the best designers and inventors, established names and emerging talents. Weltevree is located in De Nieuwe Stad, an innovative and sustainable micro-city in Amersfoort, The Netherlands.
Activating people and places
At Weltevree we believe in reconnecting to our physical and social surroundings and finding contentment close at hand. Our mission is to contribute to a more conscious, social and content life by providing products that activate and enrich the use of your environment.
Our products ask for an active approach and come to life through usage and engagement. Although we have a love for beautiful things that are well made, we strongly believe life is about what you experience, not what you own.
Each Weltevree product is made to support these experiences all year round. Our products are made with durability in mind and are made of honest materials that last a lifetime. A transparent production process and experienced partners are a crucial part in order to accomplish this. We make well-considered choices and keep challenging ourselves to create inspiring, long-lasting products.